The World: Guangzhou - Tequila\China wins integrated Watson's Mixer job

Tequila\China has been appointed to handle the national promotion of the Watson's Mixer brand and to exploit the appetite of Chinese consumers for new drinking experiences.

The brand aims to become the mixer of choice in China for drinks combinations such as gin and tonic, whisky and soda and brandy and ginger ale.

Tequila\China has been briefed to develop an integrated, through-the-line campaign that includes experiential activities within the late-night entertainment market.

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