The World: Hamburg - Cheung joins TBWA as creative lead on Beiersdorf

TBWA has hired James Cheung as the worldwide creative lead on its Beiersdorf business.

Cheung replaces Ben Scheer in the redesigned role, and will be responsible for creative duties on all of the agency's Beiersdorf brands, which include Nivea, Nivea Visage, Nivea Body, Nivea Sun and Labello.

Before the appointment, Cheung was a creative director at TBWA\Chiat\Day in New York. He has also held senior creative positions at TBWA\Hong Kong and Euro RSCG.

Cheung will work out of TBWA's Hamburg office and will report to Perry Valkenburg, TBWA's European president and international chief operating officer.