The World: Hamburg - Duo join forces to set up outfit in Bucharest

Lowe Worldwide and Germany's Scholz & Friends are bolstering their presence in Romania in the wake of the global strategic alliance agreed last year between the two groups.

They are setting up a joint venture operation in Bucharest to service Eastern Europe's third-largest ad market.

The move marks the end of the co-operation between Scholz and GAV Balkanski. The new agency, to be called Scholz & Friends Bucharest, will begin operations in September.

Stefan Jansen, the managing director of Scholz & Friends International, said the agency would "offer our clients enlarged and excellent services, drawing on Lowe's existing talents".