The World: Hamburg - Scholz & Friends picks up Holsten brands

Scholz & Friends has acquired five beer brands from the German brewery Holsten-Brauerei AG, a subsidiary of the Carlsberg group. The agency will assume responsibility for the accounts in Germany in January 2005.

The accounts include Carlsberg, Lubzer Pils, Duckstein, Feldschlosschen and the classic brand Holsten.The agency won the business following a two-stage presentation, beating off competition from undisclosed agencies.