The World: Hamburg - TBWA poaches Apple creative director Bettina Olf

TBWA has appointed Apple's creative director, Bettina Olf, as its executive creative director.

The appointment comes as part of a restructure, which sees TBWA combine all of its creative sectors into one team.

The newly created team will be led by Olf and Ben Scheer, the other existing executive creative director at TBWA's Hamburg office.