The World: Helsinki - Finnish DM agency signs to InterDirect

Finland's Family Inc, has signed up to InterDirect, a global network of independent direct marketing agencies.

Family Inc, which is based in Helsinki, is InterDirect's chosen Nordic representative and the 23rd member to join.

The InterDirect network was launched 16 years ago to provide specialist help on global direct marketing activities.

Members must be able to develop international DM campaigns, have a blue-chip client base and operate a broad range of services, including strategy, planning and database consultancy.