The World: Helsinki - Lowe Forever rebrands as Draft Helsinki

Lowe Forever in Helsinki is being rebranded as Draft Helsinki in a bid to offer clients through-the-line campaigns.

The move parallels similar changes in 2004, which saw Lowe Forever offices in Sweden and Denmark rebranded under the Draft name. Draft now has 37 offices in 25 countries worldwide.

Howard Draft (pictured), the chairman and chief executive officer of Draft, said: "The strategic importance of marketing services is growing exponentially around the globe. Being able to align with an agency such as Lowe in the Nordic region benefits our people and our clients."