Vietnam Airlines has postponed its advertising and media review after a row over demands being made by the national flag carrier, which led to international agencies pulling out of the contest.
They objected to the airline's insistence that contenders should pay a deposit. This would be refunded only on the condition that the winning agency performed to the client's satisfaction.
One international agency head branded the stipulation as "ridiculous".
The airline is understood to want a bolder brand identity and to integrate its communications in line with a newly created livery. Advertising is currently handled in-house and by local agencies.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
