The World: Ho Chi Minh City - MediaCorp to launch Vietnam TV station

MediaCorp has unveiled plans to launch a TV station in Vietnam later this year, after forming an alliance with the new media company International Media Corporation.

The Singapore-based broadcaster has acquired a 20 per cent stake in the company and will produce news and entertainment programming in collaboration with the local media owner Vietnam Multimedia Corporation.

Lucas Chow, the MediaCorp chief executive, said: "This collaboration with IMC is MediaCorp's first strategic investment in Vietnam and we look forward to lending our expertise in programming, branding, promotion, management and airtime sales."

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