World Out of Home Organization "#OurSecondChance"by New Commercial Arts

The World Out of Home Organization has launched a campaign encouraging the world to keep up the good work as lockdown measures continue to ease.

The campaign asks whether the public will continue to "keep up new hobbies", "look out for our neighbours" and "still appreciate being outdoors" in 2021.

Amid the pandemic’s few positive outcomes are improved air pollution levels, which is addressed in one ad which asks: "Will the Himalayas still be visible 200km away?"

The campaign launches on Monday (27 July) across Europe, North and South America, Africa, Asia and the Far East, including China and Australasia.

It was created by Ian Heartfield, Nici Hofer, Loriley Sessions and Charlotte Prince.

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