The World: Hong Kong - 3 media planning and buying goes into review

Hutchison Whampoa is reviewing the media planning and buying for its 3 mobile phone network.

Agencies, including the incumbent MindShare, will make initial presentations in February.

The pitch is being organised by the former DDB chairman Aaron Lau's marketing consultancy Bravo. Lau explained the company wants to look at its options as it seeks to revitalise its brand. The successful agency will also help move 3 towards music content.

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