The World: Hong Kong - AIA calls review of regional media account

American International Assurance, the Hong Kong-based insurance company, has called a review of its regional media account.

The company, which offers financial services across the Asia-Pacific region, has approached a number of agencies with a view to holding a pitch for the business in the early part of next year.

The successful agency will work closely with M&C Saatchi and Leo Burnett, after AIA appointed the agencies to handle its advertising business earlier this year.

AIA is keen to create a series of campaigns to promote the company as an Asia-only operation, by shaking off its association with its US parent company, AIG.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content