The World: Hong Kong - Andre promoted to new TBWA\Asia-Pacific role

TBWA\Asia-Pacific has moved the former New York-based global account director Emmanuelle Andre into the newly created role of regional director.

Reporting to Keith Smith, the chairman of TBWA\Asia-Pacific, Andre has been briefed to instigate business development and acquisitions, as well as furthering the expansion of brands such as Tequila, The Disruption Consultancy and Connections.

In his previous role, Andre spent considerable time in the Asia-Pacific region through his role as the worldwide account director on Pernod Ricard.

Separately, the agency has promoted The Disruption Consultancy's Asia-Pacific director, Michael McCombe, to the position of global managing director.

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