The World: Hong Kong - Axa review will pitch Saatchis against Grey

Axa, the insurance giant, is reviewing its regional creative business in a move that will see Saatchi & Saatchi pitch against the incumbent, Grey.

The review is part of a global initiative to revamp the brand around its new redefining/standards strapline.

Axa awarded its UK creative business to Saatchi & Saatchi earlier this year. Grey handles the account across eight Asia-Pacific markets, including Australia, Japan and China.