The World: Hong Kong - BBDO beats Euro RSCG to win Prime Credit brief

BBDO Hong Kong has beaten the incumbent, Euro RSCG, to pick up the advertising account of the financial company Prime Credit, one of Hong Kong's largest loan providers.

The account is worth $6 million and the agency will provide all above- and below-the-line executions for the brand.

Lincoln Chang, the head of marketing and distribution at Prime Credit, said: "I find BBDO's strategic work very solid and it was able to deliver some exceptionally good creative work. I am confident that this will help elevate our brand to a higher level. It was a true demonstration of BBDO's passion for the work."