The World: Hong Kong - Bravo lands three brands in Arche consolidation

Arche, one of China's biggest-spending skincare and cosmetics companies, has handed creative duties on three of its five brands to the new agency Bravo in a bid to consolidate its roster.

The appointment is the first for Bravo, which recently launched in Hong Kong and Singapore and is headed by the former DDB Asia chairman Aaron Lau and the DDB China national creative head, Kenneth Yip.

Commenting on the win, Lau said: "Arche previously had as many as eight interchangeable agencies working on different brands. Now, by hiring us, the company is looking to take a more disciplined approach."