The World: Hong Kong - Cartier appoints to China account

Cartier has appointed to its China digital account following a pitch against Digitas and Euro RSCG 4D.

The appointment marks the end of a four-month pitch process, which was held out of Cartier's regional headquarters in Hong Kong. will now be responsible for developing a large-scale digital campaign for Cartier's Love collection, which will be rolled out later this summer.

It is the first time that Cartier has appointed a digital agency in the greater China region. The majority of digital work for Cartier has previously been handled on a global scale, led by Digitas out of its Paris office.