The World: Hong Kong - Digital agencies pitch for Cartier account

Cartier, the French jeweller and watch-maker, has called a pitch for its digital business in the Greater China region.

Agency.com, Digitas and Euro RSCG 4D are all believed to be involved in the process, in what will be the first time the jeweller has enlisted a digital agency in Greater China.

The brand's global digital work is currently handled by Digitas out of its Paris office. However, Cartier is understood to want to bolster its digital presence in China by using a local agency.

The successful agency will help launch a major campaign for the brand's Love collection.

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