The World: Hong Kong - DraftFCB enlisted to harmonise trade body ident

The Hong Kong Trade Development Council has picked DraftFCB to harmonise its corporate identity and key campaigns following a three-way pitch.

The agency's brief is to devise a consistent look and feel for its signature marketing campaigns over the next year, a departure from its previous practice.

Meanwhile, Richemont, the luxury goods manufacturer, has moved its Asia-Pacific media account from OMD to Starcom as part of a global alignment with Publicis Groupe. Of the individual Richemont bands, Cartier is believed to have the highest spend in Hong Kong.

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