The World: Hong Kong - Harvey Nichols hands TBWA creative brief

The UK-based department store Harvey Nichols has reportedly handed its Hong Kong creative account to TBWA, following a competitive review also involving Ogilvy & Mather.

The review was called just five months after the retailer awarded its business to Bravo Asia. Bravo declined to take part in the pitch.

The brief involves reworking Harvey Nichols' image as well as reviewing its creative strategy. This review is all part of the brand's battle to lift its profile and market share against its key competitor, Lane Crawford.