The World: Hong Kong - JCDecaux picks up Hong Kong Tramways account

The JCDecaux subsidiary JCDecaux Texon has won the the five-year contract for Hong Kong Tramways.

The outdoor specialist already operates Hong Kong's bus shelter ad sites and will take on the Tramways fleet of 140 tramcars.

Jean-Charles Decaux, the JCDecaux co-chief executive, said: "We won the business because of our conviction that tram body advertising is not currently positioned to develop its full potential."