The World: Hong Kong - Nitro reorganises offering into three divisions

Nitro has reorganised its offering in China by splitting its business into three arms and making a number of promotions.

Nitro will continue to exist as the above-the-line arm, while the newly created Nitro Focus will handle below-the-line accounts. Digital activity will be run by Nitro's recently acquired agency Mook OMP.

Stephen Drummond will now become the group managing director and the head of planning, responsible for overseeing the entire operation and reporting to Nitro's founder and chief executive, Chris Clarke.

He will be supported by Jennifer Tan, who becomes the group executive creative director.


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