The World: Hong Kong - Olympus moves through-the-line task to DDB

The Japanese camera manufacturer Olympus has moved its through-the-line Asian and Middle-Eastern account from Clipper Mother Asia, the Dentsu-backed network of creative shops, to DDB Asia.

The business, which is estimated to be worth $25 million, will cover South-East Asia, South Asia and the Middle East.

DDB has been given the task of promoting the company's digital credentials through the region, where it is better known for its film cameras.

Dentsu is already running an Olympus television campaign in China, Singapore and Malaysia. LG Ad remains Olympus' agency of record in Korea.