The World: Hong Kong - Publicis hires KC Arriwong as top creative

KC Arriwong, the founder of the independent creative boutique Carbon8, is joining Publicis Hong Kong as the executive creative director.

Arriwong, a former executive creative director of Saatchi & Saatchi Taiwan, will partner the Publicis Hong Kong chief executive, Laurie Kwong, working across clients including UBS, Western Union, HP and CLP Power.

After graduating from the University of Texas, Arriwong began his advertising career in 1990 at Leo Burnett Chicago, where he worked on the Rockport and Dewars accounts.

He then took the creative director role at Leo Burnett's Vietnam office before working in both the Warsaw and Madrid offices.