The World: Hong Kong - Rhone takes COO role at TBWA\Asia-Pacific

TBWA has appointed Alain Rhone to the newly created role of chief operating officer of TBWA\Asia-Pacific, as part of a major reshuffle of its Asia-Pacific operations.

Rhone rejoins the network after four years away from the business, and will be responsible for enhancing commercial development, acquisitions and talent management.

TBWA has also promoted Philip Brett to the position of president, South-East Asia.

Brett, who will now oversee growth in the network's emerging markets such as India, also retains his role as the regional managing director of Tequila\ in Asia-Pacific.

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