The World: Hong Kong - Saatchis network to launch first 'green' division

Saatchi & Saatchi will be the first network to create a "green" division when it launches Saatchi & Saatchi Sustainability later this year, the Saatchis' worldwide chief executive, Kevin Roberts, has announced.

Visiting South-East Asia for the 2007 Global Brand Forum, Roberts announced the division would launch first in the US, with a roll-out into the Asia-Pacific area planned for the next two years.

Under the plan, sustainability experts will be hired to work with ad executives, with a focus on shopper marketing.

"The idea is to offer strategic advice and drive profitability for sustainability-led businesses," Roberts said.