The World: Hong Kong - Stahle given Aegis Asia-Pacific chief job full-time

Patrick Stahle, the former acting chief executive of Aegis Media Asia-Pacific, has been promoted to the role full-time.

Stahle, who was also the chief executive of Aegis' Nordic businesses, will now relinquish those duties.

He said in a statement: "Unlike in Europe, where we have a dominant position, in Asia, we are a challenger brand. We want to be seen as the market leader."

The appointment follows last week's news that he had dissolved the Carat International unit of Aegis in the Asia-Pacific region and created a specialist team that was geared towards improving the group's new-business performance.

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