Media for Diageo's pan-Asian campaign for Johnnie Walker has been awarded to Starcom in a review fought against the drinks manufacturer's other roster agency, MindShare.
The $3 million brief, which covers China, Hong Kong, the Philippines, Malaysia, Singapore and Indochina, represents a marked increase in Diageo's spend on the brand.
A new campaign for Johnnie Walker Black Label is expected from Bartle Bogle Hegarty in December.
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