Abrahams, the former group strategy director of BLM Media in London, will lead ZenithOptimedia's planning capabilities across the region. Part of the role is to develop use of the agency's planning tools such as Touchpoints and Insights DNA.
Before joining BLM, Abrahams was a communications planning director at Carat. He said: "I'm really proud of the work I've done in the UK, but am now looking forward to the exciting challenges offered by the Asian market. Its rapid growth, regulatory freedom and 'can do' integrated attitude will enable us to offer clients innovative solutions that deliver results."