The World: Irvine - Five shops to battle for $800m Hyunda/Kia business

Hyundai/Kia has lined up five agencies to contest its $800 million media task.

Carat, the Aegis-owned incumbent, will defend the business against Publicis Groupe's Optimedia, Interpublic's Initiative, Havas Media and the independent shop Horizon Media.

The list is expected to be shortened further after chemistry and credentials meetings at the Hyundai/Kia offices in Irvine. Sources said the list was relatively short for such a sizeable car account because other major media agencies had conflicting business.

Topics

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content