The World: Jakarta - BatesAsia 141 and MindShare scoop Telkom

Telekomunikasi Indonesia (Telkom), one of the country's largest telecoms companies, has awarded its account to BatesAsia 141 and MindShare.

The appointment follows a lengthy pitch process involving the incumbents, Euro RSCG and Media Planning Group, as well as Saatchi & Saatchi and ZenithOptimedia, and Lowe and Initiative.

Bates will partner MindShare, and joins Euro RSCG on Telkom's $10 million media and creative roster.

The pitch, one of the biggest ever in Indonesia, followed Telkom's decision to heavily market Flexi, its fixed-line, high-speed internet and mobile brand, during the coming year. The company has almost 50 million subscribers.