The World: Jakarta - Ogilvy ousts DraftFCB in pitch for Sara Lee brands

Sara Lee has chosen Ogilvy & Mather to replace the incumbent, DraftFCB, as the creative agency for its She fragrances and Brylcreem haircare brands in Indonesia.

Ogilvy was awarded the business after a two-way pitch against the WPP sister agency JWT.

Renuka Jaypal, the managing director of Ogilvy Indonesia, confirmed the news, calling it a significant win for the agency. "We have an opportunity to make a major impact for Sara Lee," she said.