The World: Jakarta - Randy Rinaldi joins Publicis Indonesia as new ECD

Publicis Indonesia has appointed JWT Indonesia's creative director, Randy Rinaldi, as its first executive creative director.

In his new role, Rinaldi will be responsible for bolstering the agency's creativity across a client base that includes Nestle, L'Oreal and Citibank.

Rinaldi began his career in 1991 at Metro Advertising, before joining McCann Erickson as a copywriter. In 1992 he moved to Dentsu Y&R, before taking on the role of creative director at Leo Burnett.

In 2007, he joined JWT Indonesia, and has created award-winning campaigns for brands including LG Electronics, HSBC and Levi's.