The World: Jakarta - Unilever hands $75m media business to MindShare

Unilever Indonesia has moved its $75 million media planning and buying account out of Initiative Indonesia into MindShare after an eight-month pitch.

The move is part of a global media review by the FMCG giant.

In a statement, a spokesman for Initiative said: "Since 2004, Unilever has been seeking a more centralised approach to its media and marketing solutions, while aligning its local market activity in regions such as Australia, South-East Asia and China."

The decision has led to Initiative instigating a company restructure and making a number of as-yet-undisclosed changes to its management team.

MindShare also handles Unilever in Europe, Malaysia and Thailand.