It will be published by Quandra Media Publika, under licence from Haymarket. The magazine will feature 35 per cent local content and 65 per cent international content. The launch will be backed by a press and radio campaign.
The first issue carries advertising from L'Oreal, DaimlerChrysler and Peugeot, with ad rates starting from around $1,800 per page. It will compete with local titles such as Femina and Dewi as well as the international titles Harper's Bazaar and Cosmopolitan.