The World: Johannesburg - Behan replaces Nethersole as MD at Y&R

Young & Rubicam Johannesburg has appointed Melanie Behan as its managing director.

She will replace Tracy Nethersole, who has resigned from the agency for personal reasons.

Behan, who was previously an account director, and ran the MTN account, will report directly to Yossi Schwartz, the chief executive of Y&R South Africa. She will take over the day-to-day running of the business, as well as leading the agency's new-business team.

Nethersole joined Y&R in 1996 as an account director, and has worked on accounts for Danone, Colgate and Apple.


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