The World: Johannesburg - Leo Burnett wins South African bank task

Lobedu Leo Burnett has been selected by the Development Bank of Southern Africa to raise its profile as a financier, advisor and partner to local communities in South Africa.

The challenge put to pitching agencies was to position the bank as a leading agent for socio-economic change and economic development.

Leo Burnett will showcase the DBSA's achievements to date through an integrated advertising campaign.

The DBSA works closely with local governments and communities, providing money and counselling to combat poverty, inequality and dependency.