The World: Johannesburg - Touchline Media launches health title for men

Touchline Media, the publisher of Men's Health, is launching a South African edition of the health magazine Best Life, aimed at men aged between 35 and 65.

The launch issue will have a cover price of 32.95 rand (£2.85) and an initial print run of 200,000 copies. A further 15,000 copies will be sent out to subscribers of Men's Health and Golf Digest.

The magazine will be aimed at readers who no longer feel an affinity for Men's Health, but are still interested in their health and wellbeing.

The magazine was first launched in Germany in the mid-90s and was soon followed with a launch in the US.