Under the deal, O&M will acquire the whole of Interflow's Lahore operation, along with the bulk of the Karachi office. It means O&M will be one of the few networks to move to an ownership position in the country. Miles Young, O&M's Asia-Pacific chairman, said: "Pakistan is a new tiger, offering an attractive growth opportunity for our clients. We bracket it with Vietnam and Indonesia. You need to get in early with equity, and we want to apply the same recipe to Pakistan."
Ogilvy & Mather is moving into the Pakistan market by taking a majority stake in the Interflow agency. The move is part of an effort to capitalise on the country's burgeoning marketing industry.