The World: Kiev - MTV Europe announces new channel launch in Ukraine

MTV Europe is launching its 27th dedicated European channel in Ukraine.

The 24-hour advertiser-supported music channel, which will be launched by the end of the year, will be made up of local and international programming and music videos, and will have an audience of 500,000.

Dean Possenniskie (pictured), the general manager for emerging markets at MTV Networks Europe, said: "When MTV Ukraine launches, it will be after more than three years in planning. I have great confidence we will launch a channel that will set new standards in quality and creativity, both in Ukraine and our European network of channels."