The World: Kuala Lumpar - Mindshare beats three to net UIP brief

Mindshare picked up the business following a pitch against Zenith Media, PHD and the incumbent, Mediaedge:cia.

Meanwhile, MEC has retained the media planning and buying business for UIP in Singapore.

The agency, which has handled the business in the country for more than eight years, beat a number of undisclosed agencies to win the account.

Earlier this year, MEC had also been awarded the UIP media business in Taiwan.