Kuala Lumpur BBDO and Ogilvy & Mather have retained the $60 million Maxis account, while Leo Burnett has been axed.
The telecommunications and internet business is the largest account in Malaysia.
The agencies retained the business for another four years following a competitive pitch, which saw BBDO compete against Grey to retain the company's pre-paid business, Hotlink, while Ogilvy & Mather beat off Young & Rubicam and Leo Burnett for the post-paid business.
Saatchi & Saatchi and Lowe also pitched for the business, but dropped out of the race after the first round.
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