The World: Kuala Lumpur - BBDO and O&M retain $60m Maxis business

Kuala Lumpur BBDO and Ogilvy & Mather have retained the $60 million Maxis account, while Leo Burnett has been axed.

The telecommunications and internet business is the largest account in Malaysia.

The agencies retained the business for another four years following a competitive pitch, which saw BBDO compete against Grey to retain the company's pre-paid business, Hotlink, while Ogilvy & Mather beat off Young & Rubicam and Leo Burnett for the post-paid business.

Saatchi & Saatchi and Lowe also pitched for the business, but dropped out of the race after the first round.