The World: Kuala Lumpur - Bloomingdale and Dentsu join Telekom roster

Telekom Malaysia has added Dentsu and Bloomingdale to its creative roster following a review of its advertising account in July this year.

The two agencies will work alongside the company's existing agency partners TBWA\Astana and Interface.

Spencer Azizul, Pesaka Grey and Friends also took part in the review, while Lowe withdrew from the pitch at an earlier stage.

Exact responsibilities for the newly appointed agencies have yet to be finalised, but Zuraida Mohamed, the assistant general manager for group marketing, advertising and media at Telekom Malaysia, said the agencies would help the company better deal with the growing scale of its advertising operations.

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