The World: Kuala Lumpur - M&C Saatchi scoops TM International task

M&C Saatchi has been handed the TM International account following a pitch against Draftfcb, Lowe, McCann Erickson and Saatchi & Saatchi.

The agency will work on brand identity and development for the telecoms company, with a debut campaign set to break in February 2009.

Lara Hussein, the managing director of M&C Saatchi, said: "TMI has footprints in Asia and would like to position itself as a regional Asia champion. The campaigns would be mostly targeted at investors and we would be looking at key mediums in key markets across Asia."