The World: Kuala Lumpur - McCann picks up $3.1m Prudential account

Prudential, the insurance giant, has appointed McCann Erickson to handle its $3.1 million Malaysian account after a final round of pitching against the incumbent, Ogilvy & Mather.

The contest was initially for Prudential's income savings product, Pru Link. However, McCann is expected to assume responsibility for the whole Prudential account.

The agency has been briefed to develop Prudential's existing "What's your number?" campaign as well as launching new insurance products later this year.