Malaysia Airlines has handed its advertising and media accounts to Ogilvy & Mather and MindShare, respectively.
The creative agency picked up its share of the business after a four-way shoot-out between BBDO, JWT and TBWA-ISC.
MindShare successfully pitched for its portion of the account against Carat and ZenithOptimedia.
The appointment sees Publicis - which picked up the business last year when Leo Burnett moved the account to its sister agency - and Starcom losing out.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
