Datuk Vincent Lee, the founder of the Malaysian media agency Naga, has agreed a deal with Aegis Media to launch a Vizeum office in Malaysia in January next year.
Naga already holds a 40 per cent share in OMD's Malaysian office and the deal puts into question the agency's commitment to the six-year-old deal it holds with OMD.
The two agencies share media planning and buying on many businesses, including Digi, Nikon, Perodua and government health campaigns.
Once Vizeum has launched, it is thought that Lee will offer clients a choice of media partners.
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