The World: Kuala Lumpur - Posterscope wins Tesco out-of-home pitch

Tesco Malaysia has appointed Posterscope to handle its out-of-home media account after a pitch against Kinetic, Media Pertiwi and Navia Asia.

Posterscope will now work closely with Zenith Media on the Tesco business, after the agency was recently awarded the brand's core media account.

Tesco Stores was launched in Malaysia in 2001, as part of a strategic alliance between Tesco UK and the local corporation Sime Darby.