Rifaie will begin his role at Publicis in January having spent five years at Bates Enterprises.
His appointment also sees him reunited with the Publicis chief operating officer, Matthew Godfrey, with whom he worked during his time at Bates.
The World: Kuala Lumpur Rifaie replaces Chua as new CEO at Publicis
Shukri Rifaie, the current chief executive of Bates Malaysia, has been named as the chief executive of Pubilicis Malaysia. He will succeed the departed Maggie Chua.
