The World: Kuala Lumpur - Saatchis beat Burnett to Tiger's Asia brief

Tiger Beer's Asian business has been moved out of Leo Burnett Singapore and into Saatchi & Saatchi Malaysia after a shoot-out between the two roster agencies of the brand's Asia-Pacific Breweries parent.

The move is thought to be part of an effort to bring greater consistency to the brand's promotion across Asia.

Saatchis, which already handles Tiger in Malaysia, will work with APB's local agencies.